Brand Refresh, Website Design & Project Management
The Brief
Urological Solutions is a specialist urological surgical practice, established in 2003. They were seeking a complete refresh of their brand and digital presence to better reflect their professionalism and patient-centred values.
My Role
I led the design and project management for the full brand and digital overhaul. This included everything from concept to execution, across branding, website design, content, and launch strategy.
What I Delivered
Brand Identity:
I designed a new logo inspired by the kidney shape, subtly incorporating the letter "U". The brand uses clean, medical blue tones to communicate trust and professionalism. The new identity was applied across a full suite of collateral including stationery, uniforms, and signage to ensure visual consistency.
Website Design & Content Production:
I designed and managed the development of a fully responsive website, including:
UI/UX design
Copywriting with a clear, patient-focused tone
On-site photography including staff profiles and clinic imagery
A corporate explainer video capturing the clinic’s collaborative approach
Launch Strategy & Social Media Assets:
I also created launch-ready social media assets and provided a basic strategy to help support visibility and patient engagement around the website launch.
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