The Northern Territory Government engaged us to create an identity and suite of collateral for a campaign promoting the importance of bore care across the Territory. With thousands of bores in use, many of which fall into disrepair, the campaign aimed to raise awareness around proper maintenance and management.
Working within the NT Government’s existing brand guidelines, including a simplified colour palette and official typefaces, we developed a cohesive visual identity across four key focus areas. Deliverables included posters, flyers, fact sheets, fridge magnets, and a series of short videos, designed to inform, engage and drive behavioural change in rural and remote communities.
